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    <loc>https://www.pfm.family/consulting</loc>
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    <lastmod>2022-07-07</lastmod>
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      <image:title>Consulting - We Help You Serve Seniors</image:title>
      <image:caption>With over 30 years of experience in Senior Housing we can help you tackle, troubleshoot, or plan projects big and small. We provide consulting on design and layout, underwriting, project development, as well as a full spectrum of operational support and resources.</image:caption>
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  <url>
    <loc>https://www.pfm.family/lifestyle</loc>
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    <priority>0.75</priority>
    <lastmod>2022-05-28</lastmod>
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      <image:title>Lifestyle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3a8fd1814561003c27203/1653702068084-78EY0D9ZA7GRT7UHD8AH/unsplash-image-pwMds57bapI.jpg</image:loc>
      <image:title>Lifestyle - “There is a fountain of youth: it is your mind, your talents, the creativity you bring to your life and the lives of people you love. When you learn to tap this source, you will truly have defeated age.”</image:title>
      <image:caption>— Sophia Loren</image:caption>
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  <url>
    <loc>https://www.pfm.family/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2022-07-07</lastmod>
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  <url>
    <loc>https://www.pfm.family/communities</loc>
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    <lastmod>2022-07-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3a8fd1814561003c27203/0229bb9c-7652-4482-8350-2dc08e800d66/Screen+Shot+2022-05-25+at+4.45.08+PM.png</image:loc>
      <image:title>Communities - Make it stand out</image:title>
      <image:caption>Gardens on Hope Santa Barbara, CA</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3a8fd1814561003c27203/2ff3874d-38c0-48a4-8c03-675e22073b49/garden+court.jpg</image:loc>
      <image:title>Communities - Make it stand out</image:title>
      <image:caption>Garden Court on De La Vina Santa Barbara, CA</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3a8fd1814561003c27203/17111214-9074-454d-aac5-b2d5a44a2ff1/Screen+Shot+2022-05-27+at+7.07.49+PM.png</image:loc>
      <image:title>Communities - Make it stand out</image:title>
      <image:caption>Gables of Ojai Ojai, CA</image:caption>
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  <url>
    <loc>https://www.pfm.family/management</loc>
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    <lastmod>2022-07-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3a8fd1814561003c27203/e7e276fe-7f22-4695-a89c-233485d6569f/unsplash-image-_o0vyQ6HcFo.jpg</image:loc>
      <image:title>Management - We manage our communities with passion.</image:title>
      <image:caption>At Parsons Family Management we work directly with owners and principals to meet the financial goals of the community. In order to do this we work with the onsite teams to create strategic plans to meet the needs of the residents that we serve. Parsons Family Management currently Manages Independent and Assisted Living as well as Memory Care. We serve the full economic spectrum. At our core, the most important thing, is to meet the individual needs of all the residents and team members we serve. We seek to maximize the life’s of the people that we serve by helping them to find purpose, grow and enjoy life. We actively seek creative, collaborative partnerships so that we can meet those goals.</image:caption>
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  </url>
  <url>
    <loc>https://www.pfm.family/contact</loc>
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    <lastmod>2022-05-28</lastmod>
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